Founded by Cathy Homa Arther, It Is All About the Flowers is a Saint Augustine, Florida–based creative business devoted to transforming homegrown blooms into lasting works of art. Designed for flower lovers, home décor enthusiasts, thoughtful gift-givers, and anyone who finds joy in nature’s color and detail, each piece captures the beauty of real flowers in a way that can be enjoyed year-round. From vibrant photo tiles and cheerful magnets to handcrafted trinket dishes made with genuine dried flowers, the collection is created for those who appreciate meaningful, handcrafted décor that feels personal, warm, and inspired by nature.
Handcrafted with real dried flowers, these delicate trinket dishes blend beauty and function. Ideal for holding jewelry or small treasures, they preserve natural blooms in an elegant, timeless form.
Bright, cheerful floral magnets capture real garden-grown blooms in detail. Perfect for adding color to refrigerators, lockers, or offices, they bring nature into everyday moments.
These vibrant photo tiles showcase flowers at their peak, with rich color and depth that truly stand out. Designed to brighten walls, shelves, or desks, each tile transforms a fleeting bloom into lasting visual art.
What began as a simple love for growing flowers and capturing their beauty through photography gradually blossomed into something more for Cathy Homa Arther. After experimenting with photo tiles that elevated the richness of each bloom, the idea to share these creations with others took root. In December 2025, Cathy officially began offering her handcrafted pieces through It Is All About the Flowers. Her mission is simple yet heartfelt: to preserve fleeting floral beauty and transform it into art that can be enjoyed every day. Each product reflects her deep appreciation for nature, creativity, and the quiet joy that flowers bring into our lives.
Every bloom begins in carefully tended soil, ensuring authenticity from the very start.
Each creation reflects genuine enthusiasm, patience, and artistic intention.
Care at the growing stage ensures beauty and strength later.