Cultivated With Care in Saint Augustine

Based in beautiful Saint Augustine, Florida, It Is All About the Flowers is a creative floral art business built from a genuine love of growing, preserving, and celebrating flowers. Every bloom begins in carefully tended soil and is nurtured with patience before becoming part of a thoughtfully crafted piece. The business reflects a hands-on, personal approach where creativity and nature work together. Each detail — from cultivation to final presentation — is handled with care, ensuring authenticity and artistic integrity at every stage.
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Preserving Beauty With Purpose

The mission is simple yet meaningful: to capture the fleeting beauty of real flowers and transform it into lasting art. Flowers bloom brilliantly but briefly, and this work is dedicated to extending that moment of color, texture, and joy. By growing the flowers personally and preserving them at their peak, the goal is to create pieces that bring warmth, calm, and natural elegance into everyday life. Every creation reflects a commitment to honoring nature while sharing its beauty in a way that endures beyond the season.

Grown, Not Just Designed

What sets It Is All About the Flowers apart is that the process begins long before the creative stage — it starts in the garden. The flowers are not sourced from wholesalers or stock collections; they are grown, observed, photographed, and preserved firsthand. This direct connection to every bloom ensures authenticity, depth of color, and emotional connection that cannot be replicated. The result is floral art rooted in personal cultivation, thoughtful craftsmanship, and an unwavering dedication to quality from soil to finished piece.

Local

Most blooms are grown, photographed, and crafted in Saint Augustine gardens.

Nature

Real flowers, vivid tiles, and dishes preserve fleeting garden beauty.

Community

Flower art invites connection among local residents, visitors, and garden lovers.

Meet Cathy

Cathy Homa Arther is the founder and creative heart behind It Is All About the Flowers, a Saint Augustine, Florida–based floral art studio. 


What began as a love for growing and photographing flowers in her own garden naturally evolved into a passion for preserving their beauty beyond the season. 


Cathy personally cultivates the blooms featured in her photo tiles and magnets and carefully dries the flowers used in her handcrafted trinket dishes. Her work reflects a deep appreciation for nature, color, and thoughtful craftsmanship. 


Through each piece, Cathy shares the joy and calm that flowers bring into everyday life, transforming fleeting garden moments into lasting art.

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